When shopping, the Search box conveys the notion of simplicity, yet it is one of the most complex and intelligent features on a site. Due to this misconception, it is frequently abused and misused. Often, shoppers enter queries that are too detailed or too vague, resulting in the common ‘no results’ error message, simply because they truly do not understand how complex a search engine’s processes are. Commerce Search is the card catalog to everything a brand or retailer has to offer, and if it isn’t, it should be. However, many search engines do not consider the aspects of Search, nor do they have the ability to overcome the complex challenges of Search.

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