CHALLENGE: With more than 2 million unique SKUs, Swap.com needed to move beyond basic site search to provide ‘true personalization’ that is instant, individualized, accurate and exceeds shopper expectations.
RESULTS:
Delivered initial ‘out of the box’ conversion increase of 7.3% – the biggest conversion increase Swap.com has ever seen as the result of introducing a new tech capability.
Immediately enhanced brand perception & engagement by returning relevant results for queries averaging 2.2 words or less. Provide a better experience to high-value customers (40% of revenue comes from session with search).
The search experience at scale to help Swap.com understand if shoppers are locating the items they wish to buy.
